Mel Scott

• researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

• looking at the pricing of products and analyzing the potential profitability.

• generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery.

• overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.

• supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.

• monitoring product distribution and consumer reactions through focus groups and market research.

• co-ordinating the launch programs to external customers as well as employees.

• working with in-house marketing and communications department, as well as legal and compliance staff and numerous creative agencies. 

• represents the company at all creative meetings, including photo and film shoots.